General Scuba Diving DiscussionThis is where you can chat about anything scuba, what gets the interest flowing, if you have just passed a certain certification or just putting forward your views about scuba diving in general
Report by Conrad Blickenstorfer; photography by Carol Cotton
Despite having attended hundreds of tradeshows over the years, I really did not know what to expect from DEMA 2008, held October 22-25 at the Las Vegas Convention Center in Las Vegas. This was the 32nd gathering of the Diving Equipment & Marketing Association, and a massive one at that, with over 600 exhibitors filling the South Hall of the giant Las Vegas Convention Center. For me, it was my first. DEMA, of course, seeks to support and promote diving-related businesses, and their promotional efforts include the "Be A Diver" campaign, all sorts of marketing help, and, as each year's climax, the annual DEMA show. Despite uncertain economic times, DEMA was a smashing success.
Yep....lots of my friends in the industry made it to this.... I, um, got in to walk around a bit on the last day.
There was LOTS to look at....lots to drool over...lots of Pretty pretty toys.
__________________ -The power behind me is greater than the task before me.
Dema 2008 
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